Contact info

If you're interested in learning more, you can reach me at:
jverney@corporatestoryteller.ca or 1-416-413-1877
You can also view my LinkedIn profile: Jonathan Verney

Look for our new book.... 

FEED THE STARTUP BEAST (McGraw-Hill)

At book stores July 20,2013


Visit our Beast blog at:

http://www.feedthebeast.biz/blog/

Storytelling that moves people

Excerpt from a Harvard Business Review interview with Robert McKee:

Please note: Robert McKee  was a bit of a hero to me as I was learning the craft of screenwriting and storytelling. Although this article is a decade old, McKee's thoughts -- and his book -- stand the test of time.

Storytelling that moves people
Why is persuasion so difficult, and what can you do to set people on fire? In search of answers to those questions, HBR senior editor Bronwyn Fryer paid a visit to Robert McKee, the world’s best-known and most respected screenwriting lecturer, at his home in Los Angeles. [...] Persuasion is the centerpiece of business activity [...] Why is persuasion so difficult, and what can you do to set people on fire?

To read the HBR article, click Storytelling that moves people