4 Facts to Consider When writing a business book

There are any number of reasons to write a book. One of the best? When you’ve accomplished something of value and you feel it’s time to share your hard-won knowledge with others.

That time may be right now.

If you’re a seasoned entrepreneur or business professional, you've had big ups and you've had big downs. You may have gone through the wringer, but you've always been able to come out the other side in one piece, even if your head was spinning for a while. You've likely managed your way through organized chaos and now you're just plain organized. You've certainly been knocked around a bit, but you've learned from the struggle and found ultimate success. How you did it is your story.

Everyone wants to be inspired, and the best way to inspire business readers is through a personal story. Writing your own book can be tremendously worthwhile because it allows you to formally express your knowledge and expertise. And since your life is unique, you’re perspective is unique. If you need a little help organizing your thoughts and writing some of the pages, remember this: your book will always be yours. Check out the infographic below if you need a little inspiration. 

Dreams can come true, and for successful entrepreneurs, the dream already has. Now might be the perfect time to put the icing on the cake. What you see in the graphic is the very top tier of self-publishing success stories. People like +Ken Blanchard of Chicken Soup for the Soul fame and +David Chilton who wrote and self-published the Wealthy Barber. And others like +Tom Peters who co-authored and self-published In Search of Excellence.

Few business authors experience this kind of success, but that misses the point. If you're an entrepreneur, is selling millions of copies realistic? Is it even what matters? Consider this: thousands of professionally written business books do exceptionally well for their authors without ever coming close to best-seller territory. Why? Because they do something else that (as it turns out) can be far more profitable (not to mention enduring) than bestsellerdom. They propel the author to expert status within the circle of people who really count: clients and customers and prospects. Want more reasons to consider writing a business book? Click here.

Please note: Just because you have a good story to tell does not guarantee that your business book will be a best seller or even make it to the bookstores in any meaningful quantity (no matter how well written it may be). That is the nature of a business in which more than 300,000 books are published in North America every year. But what can be guaranteed, if you collaborate with an experienced writing partner, is a book that you can be proud to call your own -- and which will certainly enhance your brand like nothing else can.